Technology affects the evolution of traditional media by reshaping how content is created, distributed, and consumed. Digital platforms have led to a shift from print to online media, allowing for instantaneous access and broader reach. Social media amplifies audience engagement by enabling interactions between content creators and consumers. Furthermore, advancements in streaming services have changed the consumption patterns of television and film, requiring traditional media to adapt. This evolution encourages innovation and competition, pushing media organizations to experiment with new formats and revenue models, ultimately transforming the media landscape.