Streaming technology impacts the delivery of media by allowing users to access content over the internet in real-time, without the need for downloading files entirely. It utilizes protocols like HTTP Live Streaming (HLS) or DASH (Dynamic Adaptive Streaming over HTTP), enabling adaptive bitrate streaming based on the user's internet speed. This ensures a smooth viewing experience even with fluctuating connection quality. Streaming also facilitates subscriptions and on-demand services, reshaping media consumption habits. As a result, it enhances accessibility and broadens the reach of content creators, delivering media to a global audience with minimal latency.