Streaming technology enhances media consumption by allowing users to access and enjoy content in real-time without downloading entire files. This technology transmits audio or video data over the internet in a continuous flow, enabling immediate playback on devices such as smartphones, tablets, or smart TVs. Streaming optimizes bandwidth usage by adjusting quality based on the user's connection speed. By offering flexibility and convenience, streaming services have transformed how people consume media, shifting preferences from traditional broadcasting to on-demand access.