Software localization benefits global markets by making applications accessible and user-friendly for diverse cultures and languages. By adapting content, symbols, and functionalities to suit regional preferences, businesses enhance user experience and foster greater engagement. Localization can lead to increased market penetration, as users are more likely to adopt software that feels familiar. This practice also helps in complying with local regulations and standards, which can be critical for success. In essence, effective localization allows businesses to expand their reach and cater to a global audience more effectively.