How does social media influence public opinion and political behavior? 🔊
Social media influences public opinion and political behavior significantly by shaping narratives, facilitating information dissemination, and creating community engagement. The rapid spread of information through platforms can mobilize public sentiment, allowing users to engage with social issues and connect with like-minded individuals. However, it can also lead to the phenomenon of misinformation and polarization. Algorithms that prioritize sensational content often exacerbate these issues, influencing perceptions and political choices. As a result, social media acts as a powerful tool for shaping discourse and societal norms, highlighting the need for critical media literacy.
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