Social media has a profound impact on personal branding by enabling individuals to curate and present their identities to a wide audience. Platforms like LinkedIn, Instagram, and Twitter allow users to showcase their skills, accomplishments, and interests, which can enhance professional opportunities. Engaging with followers and sharing valuable content helps build credibility and authority in specific fields. However, the risks of oversharing or misrepresenting oneself can also jeopardize personal brands. Thus, individuals must navigate this digital space strategically, balancing authenticity with professionalism to effectively manage their online reputation.