Social media serves as a powerful platform for social change by amplifying marginalized voices and fostering community engagement. It allows individuals to share their experiences, raise awareness about issues, and mobilize support for various causes. Campaigns can go viral, reaching millions in a short time, thus pressuring institutions to act. Moreover, social media facilitates direct communication between activists and the public, creating opportunities for real-time dialogue and feedback. However, misinformation and polarizing content present challenges that can hinder positive change. Nonetheless, social media remains a crucial tool for advocacy in the modern era.