Social listening informs business strategy by analyzing customer feedback and conversations across social media platforms. It helps businesses understand customer sentiment, identify trends, and gauge public perception of their brand. This data can guide marketing campaigns, product development, and customer service strategies by highlighting what resonates with consumers. By leveraging insights from social listening, companies can tailor their approaches, respond to emerging issues, and engage more effectively with their audience. This proactive strategy fosters stronger relationships and can lead to improved customer satisfaction and loyalty.