Personal data security significantly impacts consumer trust in digital platforms. When users feel that their sensitive information is safeguarded, they are more likely to engage with online services. Security breaches or inadequate protection can erode trust, leading to potential loss of customers. Platforms that prioritize robust security measures, including encryption and transparent data practices, foster a more trustworthy environment. Trust is becoming an essential factor in consumer decision-making; thus, companies must invest in data protection and clearly communicate their privacy policies to maintain user confidence and loyalty.