Personal data security profoundly impacts consumer trust in digital platforms. When users perceive that their information is vulnerable to breaches or misuse, they are less likely to engage with services or share sensitive data. Trust is crucial for interactions; thus, companies must ensure robust security measures, such as encryption and transparent privacy policies, to gain user confidence. When consumers feel safe, they tend to be more loyal and willing to provide feedback, ultimately benefiting both the user experience and the platform's reputation and growth.