Personal data security profoundly impacts consumer trust in digital platforms. Users are increasingly aware of the risks associated with sharing their personal information, leading them to prioritize their privacy. When platforms implement robust data protection measures and transparently communicate their practices, they cultivate a sense of security among users. Conversely, data breaches or misuse of personal information can severely damage trust, leading to user attrition and reputational damage for businesses. As consumers demand more control over their data, companies must continually invest in security and privacy measures to maintain competitive advantages in the digital landscape.