Online reputation management significantly influences business success as it revolves around shaping public perception of a brand. In the digital age, consumers often rely on online reviews and testimonials when making purchasing decisions. Effective reputation management strategies involve monitoring social media and review platforms, addressing negative feedback proactively, and promoting positive content. A strong online reputation can lead to enhanced trust, customer loyalty, and ultimately, increased sales. Companies that prioritize their online presence are more likely to resonate with consumers, leading to sustained business growth.