Machine learning automates customer support by employing algorithms to analyze customer interactions and provide real-time solutions. Through chatbots and virtual assistants, it can handle frequently asked questions, troubleshoot issues, and personalize responses based on user data. This enhances efficiency, reduces wait times, and lowers operational costs. By continuously learning from interactions, machine learning systems improve over time, delivering more accurate and helpful support. Moreover, they free up human agents to focus on more complex inquiries, thus optimizing the overall customer experience.