Geolocation technology enhances marketing strategies by enabling businesses to target consumers based on their precise location. This technology allows for personalized offers and advertisements, making marketing efforts more relevant and timely. Through geotargeting, companies can engage users with location-based promotions that drive foot traffic and boost sales. Additionally, businesses can analyze movement patterns to refine their strategies and understand customer behaviors better. Ultimately, geolocation technology creates a more targeted approach, improving return on investment (ROI) for marketing campaigns and enhancing customer experience.