Gamification promotes user engagement in apps by incorporating game-like elements into non-game contexts. Techniques such as rewards, challenges, and leaderboards stimulate user interaction and motivate continued participation. By providing a sense of achievement and progression, gamification enhances the overall user experience and drives retention. Users are more likely to engage with content that feels rewarding and entertaining, fostering loyalty and proactive involvement. Moreover, gamification can encourage behaviors aligned with business objectives, such as increased usage of educational apps or enhanced customer interactions in e-commerce platforms.