Gamification promotes user engagement in apps by incorporating game-like elements into non-gaming contexts. By using rewards, challenges, and interactive features, it motivates users to interact more frequently and for longer durations. This approach taps into behavioral psychology, encouraging competition and achievement. For example, fitness apps use points and leaderboards to inspire users to reach workout goals. Gamification also enhances user experience by making tasks enjoyable, which can lead to increased retention rates and higher satisfaction levels among app users.