Gamification improves user engagement in applications by incorporating game design elements, such as points, levels, and challenges, into non-game contexts. This strategy taps into users' intrinsic motivation, making tasks feel more rewarding and enjoyable. By providing instant feedback and fostering competition through leaderboards, gamification encourages sustained interaction with the application. Additionally, it can enhance learning and productivity, driving users to consistently return and participate, ultimately increasing retention rates and overall satisfaction.