E-commerce technology has transformed consumer shopping behavior by offering convenience, variety, and competitive pricing. Online platforms allow consumers to browse and compare products from the comfort of their homes, leading to an increase in impulse purchases. Advanced recommendation algorithms personalize shopping experiences, enticing customers to make purchases based on their preferences. E-commerce also enables businesses to reach a global audience, breaking geographical barriers. This shift towards online shopping has led to a decrease in traditional retail foot traffic and increased expectations for speed and convenience in delivery and customer service.