E-commerce affects traditional retail businesses by shifting consumer behavior towards online shopping, forcing brick-and-mortar stores to adapt to changing market dynamics. The convenience and accessibility of e-commerce provide customers with an expanded range of products and prices, often leading to a decrease in foot traffic for physical stores. As a result, many retailers are investing in omnichannel strategies that integrate online and offline experiences to improve customer service. Additionally, e-commerce platforms provide valuable data analytics to inform marketing strategies and inventory management, enabling businesses to remain competitive. Overall, the rise of e-commerce necessitates transformation in traditional retail practices.