Digital marketing leverages technology to enhance customer engagement through various channels, such as social media, email, and search engines. Tools like analytics track user behavior, allowing marketers to tailor campaigns based on preferences and trends. Targeted advertising enables businesses to reach specific demographics, maximizing conversion rates. Additionally, technologies such as customer relationship management (CRM) systems help optimize communication, while automation tools streamline processes like email campaigns and social media posting. Overall, technology plays a pivotal role in creating personalized, data-driven marketing strategies.