Digital marketing leverages data analytics for targeted advertising by analyzing customer behavior, preferences, and demographics. By utilizing various tools and technologies, marketers can gather insights into audience engagement, allowing them to tailor campaigns to specific segments. This targeted approach increases the effectiveness of advertising efforts, optimizing conversion rates and return on investment. Additionally, data analytics helps marketers measure campaign performance, identify trends, and make data-driven decisions. The result is more personalized communications that resonate with consumers, fostering brand loyalty and enhancing overall marketing strategies to achieve business objectives.