Digital marketing differs from traditional marketing in its approach and channels used. While traditional marketing relies on print, television, and radio, digital marketing utilizes online platforms such as social media, search engines, and email. Digital marketing offers more precise targeting, allowing businesses to reach specific demographics based on user behavior and preferences. Moreover, it provides real-time analytics, enabling immediate feedback on campaign effectiveness. This data-driven approach fosters better engagement and interaction with audiences, making digital marketing a more agile and measurable strategy in today’s fast-paced digital landscape.