Crowdsourcing contributes to innovation in technology by leveraging the collective intelligence and expertise of a large group of people to generate ideas and solutions. It encourages the participation of users, developers, and communities in the development process, allowing companies to gather diverse perspectives and insights. Crowdsourcing fosters innovation by involving a broader audience in product design, testing, and problem-solving. This collaborative approach can lead to more creative solutions and improve a product's relevance and functionality.