Content curation benefits digital marketing strategies by providing targeted and relevant content to audiences, establishing a brand as an authority in its niche. By selectively sharing high-quality articles, videos, and posts, businesses can enhance their online visibility and foster trust among followers. Curated content engages users more effectively than traditional promotional materials, encouraging sharing and interaction. This not only boosts brand recognition but also drives organic traffic to a website, enhancing overall digital marketing efforts and positioning the brand favorably in the marketplace.