Augmented reality (AR) enhances shopping experiences by overlaying digital information onto the physical world, allowing customers to visualize products in real-time. For instance, AR apps enable users to try on clothing or see how furniture fits in their homes before making a purchase. This technology improves the decision-making process, reduces return rates, and creates a more engaging shopping journey. By providing interactive experiences, AR helps retailers stand out in a crowded market and boosts overall customer satisfaction.