Augmented reality changes customer interactions in retail by enhancing the in-store shopping experience through immersive digital overlays. AR applications allow customers to visualize products, such as trying on clothes virtually or seeing how furniture fits in their homes. This technology provides an engaging way to discover and interact with products, often resulting in higher customer satisfaction and increased sales. Additionally, AR can facilitate personalized marketing by delivering tailored content directly to consumers’ devices, allowing retailers to create a more meaningful connection with their audience.