Artificial intelligence enhances the search engine experience by improving the accuracy and relevance of search results. AI algorithms analyze user behavior, preferences, and contextual information to deliver personalized results. Techniques such as natural language processing and machine learning allow search engines to understand and interpret complex queries better. Additionally, AI can anticipate user needs, suggest related queries, and refine search algorithms over time, ultimately leading to a more intuitive and efficient search experience that meets users' specific information needs.