A digital marketing strategy differs from traditional marketing in its use of online channels and technologies to reach consumers. Digital marketing focuses on digital platforms such as social media, email, and websites, allowing for more precise targeting and real-time engagement. It employs analytics to measure campaign performance and ROI, enabling businesses to adapt strategies based on data insights. Traditional marketing often relies on print, radio, or television, which can be less interactive and harder to track. This strategic difference enhances customer interaction and engagement.