A data breach significantly impacts customer trust as it compromises sensitive information, creating insecurity among users about the protection of their data. When personal, financial, or confidential information is stolen or exposed, customers may feel vulnerable and lose confidence in the affected organization. Rebuilding trust after a breach requires transparent communication, remedial actions, and assurance of enhanced security measures. Failure to address the aftermath promptly can lead to customer attrition, damaging a brand's reputation and potentially resulting in legal and financial consequences.