Website analytics inform marketing strategies by providing data on user behavior, engagement, and preferences. By analyzing metrics such as traffic sources, bounce rates, and conversion rates, marketers can gain insights into how well their content and campaigns perform. These insights help identify target audiences, optimize marketing efforts, and tailor messaging for better engagement. Website analytics also enable businesses to track the effectiveness of their marketing tactics, refine strategies based on data, and ultimately improve return on investment (ROI) across digital channels.