Online review platforms significantly influence consumer buying decisions by providing user-generated feedback on products and services. Potential buyers often consult these reviews to gauge the quality and credibility of offerings before making purchases. Positive reviews can enhance brand reputation and drive sales, while negative feedback can deter customers. The presence of detailed and honest reviews builds trust and transparency, as consumers feel more informed. Additionally, aggregation of these reviews can lead to better product awareness and increased customer engagement, making them a crucial part of modern marketing strategies.