Modern e-commerce platforms utilize artificial intelligence in various ways to enhance the shopping experience. AI enables personalized product recommendations based on customer behavior and preferences, which can increase sales. Additionally, chatbots powered by AI provide real-time customer support, addressing inquiries efficiently and improving engagement. AI also aids in inventory management by predicting demand and optimizing stock levels, ensuring that popular items are readily available. Furthermore, AI-driven analytics help businesses understand market trends and buyer motivations more accurately, ultimately leading to better marketing strategies and customer loyalty.