Live streaming technologies significantly impact content consumption by enabling real-time broadcasting of events, performances, and interactive sessions over the internet. This technology allows audiences to engage with content as it happens, fostering a sense of immediacy and community. With the rise of platforms like YouTube Live, Twitch, and Facebook Live, users can easily stream and discover diverse content from around the globe. Moreover, live streaming has opened new opportunities for creators and brands to monetize their content through subscriptions, ads, and interactive features, reshaping how media is produced and consumed.