**How do emerging technologies redefine traditional marketing approaches?**
Emerging technologies such as artificial intelligence, machine learning, and big data are revolutionizing traditional marketing approaches by enabling personalized experiences and data-driven strategies. These technologies allow brands to analyze consumer behavior more accurately, segment audiences, and tailor content to individual preferences. Additionally, automation enhances efficiency in executing campaigns, while social media platforms offer direct engagement with customers. Overall, the shift towards a more technology-enabled marketing landscape promotes agility, responsiveness, and ultimately, better customer satisfaction.