Digital platforms enhance customer experience in retail by providing personalized shopping experiences, easy navigation, and seamless interactions across multiple channels. Through data analytics, retailers can understand consumer preferences, tailor marketing efforts, and suggest relevant products. Digital platforms also facilitate quick and efficient transactions, whether in-store or online, allowing for easier access to product information and customer support. By integrating tools like chatbots and customer reviews, retailers can foster engagement and build stronger relationships with customers, improving overall satisfaction.