Digital marketing strategies differ from traditional marketing in their reliance on online platforms and data analytics. Unlike traditional methods, which often involve print ads and TV commercials, digital marketing encompasses various channels, including social media, email, search engines, and websites. This allows for targeting specific demographics and tracking engagement in real-time. Digital marketing is more interactive, enabling two-way communication with customers through comments, shares, and likes, which fosters relationship-building. Additionally, data analytics can optimize campaigns by analyzing user behavior and preferences, enhancing overall effectiveness.