Data analytics plays a crucial role in shaping business strategy formulation by providing actionable insights derived from large datasets. By analyzing trends, customer behaviors, and market dynamics, businesses can identify opportunities for growth and improvement. This process enables organizations to make informed decisions based on empirical evidence rather than intuition. Moreover, data analytics allows companies to track the effectiveness of their strategies and adjust them based on performance outcomes. In today's competitive landscape, leveraging data-driven insights is key to staying ahead and achieving sustainable success.