Businesses use gamification to engage users by incorporating game-like elements into non-game contexts. This approach leverages concepts such as points, badges, and leaderboards to motivate customers or employees. By making routine tasks more enjoyable and rewarding, businesses can enhance participation and retention. For example, gamified platforms encourage users to complete tasks or interact more frequently by tracking progress and offering rewards for achievements. Ultimately, gamification fosters a sense of accomplishment and competition, driving user engagement and loyalty to products or services.