Augmented reality (AR) apps enhance customer shopping experiences by blending digital content with the physical world, allowing potential buyers to visualize products in real-time. For example, AR enables users to "try on" clothing or accessories virtually before making a purchase, improving their confidence and satisfaction. This interactive experience can engage customers more effectively, leading to increased conversion rates. Furthermore, AR apps can provide personalized content and recommendations, tailoring the shopping journey to individual preferences, thus driving brand loyalty and enhancing overall customer experience.