Augmented Reality (AR) applications enhance real estate marketing by offering interactive, immersive experiences for potential buyers. These applications enable users to visualize properties in 3D, allowing them to explore spaces virtually before visiting in person. Features like overlaying furniture or redesigning interiors add value, helping buyers envision themselves in the space. Moreover, AR can provide detailed information about properties and neighborhoods, enriching the decision-making process. Ultimately, AR not only enhances communication between real estate agents and clients but also drives engagement and interest in listings.