Algorithms influence the content displayed in news feeds by utilizing complex formulas that prioritize and curate information based on user preferences, behaviors, and engagement patterns. They analyze various factors, including likes, shares, and user demographics, to determine what content is most relevant to individual users. This personalization fosters a tailored experience that keeps users engaged, but it can create echo chambers, limiting exposure to diverse perspectives. As a result, the design and implementation of these algorithms have significant implications for information dissemination and user awareness of broader social issues.