The use of augmented reality (AR) can significantly enhance customer experiences by providing immersive and interactive engagement. AR technology allows customers to visualize products in real-time, leading to better informed purchasing decisions. For instance, in retail, customers can use AR apps to see how furniture fits in their living spaces or try on clothing virtually. Additionally, AR can offer enhanced product information and tutorials, improving overall satisfaction. By integrating AR into their marketing strategies, businesses create memorable experiences that boost customer engagement and loyalty.