Technology can drive more sustainable business practices by optimizing resources and reducing waste. Innovations such as data analytics facilitate better decision-making regarding supply chain management, helping companies to minimize their environmental impact. Energy-efficient technologies reduce consumption, while cloud computing decreases the need for physical infrastructure. Furthermore, digital platforms promote remote work, reducing commuting emissions. Sustainable practices, driven by technology, appeal to consumers increasingly concerned with corporate responsibility and environmental ethics, leading to enhanced brand loyalty and competitive advantages in the marketplace.