Augmented reality (AR) applications are changing customer experiences by creating interactive and immersive environments that enhance engagement with products or services. For instance, AR enables customers to visualize how furniture would look in their homes or try on clothes virtually. This experience decreases the risk of purchasing mismatched items and improves customer satisfaction. Additionally, AR can provide dynamic content, such as product information and promotional offers, enhancing the shopping journey. By blending digital elements with the physical world, AR applications enrich customer interactions and deepen brand loyalty, ultimately driving sales growth.