The organization that promotes the FIFA World Cup globally is FIFA (Fédération Internationale de Football Association). It is the international governing body of football (soccer), responsible for overseeing the organization and promotion of global football events, including the World Cup. FIFA also plays a vital role in setting the rules of the game, maintaining sports integrity, and ensuring the development of football worldwide. Their efforts contribute significantly to the tournament's prestige and popularity, attracting millions of fans and participants from around the globe.