Fan engagement is crucial in sports marketing as it helps create a strong community around a team or sport. Engaged fans are more likely to attend games, purchase merchandise, and participate in activities, leading to increased revenue for teams. Strategies like social media interaction, fan events, and exclusive content can deepen fans' emotional connections and loyalty. Effective fan engagement fosters a sense of belonging and identity within the sports community, enhancing overall fan experience. Ultimately, strengthened fan relationships contribute to a sustainable business model for teams and organizations.