Social media has revolutionized the relationship between athletes and fans by facilitating direct communication and enhanced engagement. Athletes can share personal insights, highlight their journeys, and interact with fans in real time, thus fostering a closer connection. However, this increased visibility can also lead to challenges like criticism and privacy invasion. Fans can now follow athletes’ lives beyond the field, creating a more profound investment in their performance. Ultimately, social media has transformed fans from passive observers into active participants in the sports narrative, reshaping overall fan culture.