The media affects athletes' personal lives by influencing public perception and creating an environment of intense scrutiny. Coverage of personal matters can lead to unwanted attention, affecting mental health and performance. Athletes often struggle to maintain privacy amidst constant media presence, which can exacerbate stress and anxiety. Additionally, sensationalized stories can lead to public backlash or support, impacting athletes' endorsements and sponsorship opportunities. Effective media management and public relations strategies are essential for athletes to navigate this landscape while preserving their personal and professional lives.