Public perception greatly shapes athlete endorsements because it influences the marketability of athletes to brands. A positive public image can lead to lucrative sponsorship deals and partnerships, as companies seek to align themselves with athletes who resonate well with target audiences. Factors like performance, personality, and social media presence play crucial roles in shaping how athletes are viewed. Poor public perception, on the other hand, can result in lost opportunities or even the termination of existing contracts. Ultimately, athletes who cultivate a strong, authentic image are more likely to attract endorsements and build successful careers.