The importance of eco-labeling in promoting sustainable products lies in its role in informing consumers about the environmental impact of their purchases. Eco-labels provide assurance that products meet specific sustainability criteria, encouraging consumers to make informed choices that support environmentally friendly practices. This can drive demand for sustainable goods, incentivizing companies to adopt greener production methods and reduce their ecological footprints. By promoting eco-labeled products, society can foster more sustainable consumption patterns and contribute to broader conservation goals, leading to healthier ecosystems.